Marcela's Musing

From Re-imagine!:Business Excellence in a Disruptive Age by Tom Peters
My greatest fear is that I will not have done stuff that mattered. That I won’t have made the world...a little better place...Enthusiasm begets enthusiasm
Design is not about “like” or “dislike”. It’s about passion. Emotion. Attachment.
Design is the NO 1 DETERMINANT of whether a product-service experience stands out or does not.
Keep a design notebok with good and bad design. (cites Norman!!:)
Branding is so bloody obvious. When one has an "identity"...life gets a lot simpler.
"Success means never letting the competititondefine you. Instead you have to define yourself based on a point of view you care deeply around"
"A brand reaches out with a powerful connecting experience. It's an emotional connection point that transcends the product...A great bran is a story that's never completely told."
Branding is ultimately abuot nothing more (and nothing less) than heart. It's about passion...what you care about. It's about what's inside---what's inside you, what's inside your company.