Monday, May 09, 2005
Reading books like mad to return to library.
Tidbits:
"The power of Ronald McDonald has been compared to that of religious leaders, and consumer activities in McD's have been as sacred rituals...some have detected a sinister scheme to install worldwide capitalism through Mickey Mouse, Uncle Scrooge and Donald Duck" [Global Perspectives in Cross-Cultural and Cross-National Consumer Reseach, Manrai ed.]
Gannon--cultural metaphors
"The Cultural Metaphor:A Grounded Method for Analyzing Cultures" Gannon & Audia
Innovations in International and Cross-Cultural Management, Earley and Singh
Tidbits:
"The power of Ronald McDonald has been compared to that of religious leaders, and consumer activities in McD's have been as sacred rituals...some have detected a sinister scheme to install worldwide capitalism through Mickey Mouse, Uncle Scrooge and Donald Duck" [Global Perspectives in Cross-Cultural and Cross-National Consumer Reseach, Manrai ed.]
Gannon--cultural metaphors
"The Cultural Metaphor:A Grounded Method for Analyzing Cultures" Gannon & Audia
Innovations in International and Cross-Cultural Management, Earley and Singh
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