Thursday, March 17, 2005
6 Design Principles from Cheskin
Understand what others don't.
Observe the world. Be rigorous as you face the facts. Look past conventional wisdom, question everything, and keep on diving until you find a unique perspective.
Be a powerful presence.
Know who you are, what you stand for, and what makes you different. Create a distinct position through your products and practices, and use design to tell the world. In all your actions, be authentic -- use your own voice, your own words, and your own style.
Be relevant.
Listen. Observe. Pay attention to the needs and aspirations of others, and strive to fulfill them -- but only promise what you know you can deliver. Make compassion and responsiveness your hidden agenda.
Distinguish yourself.
Discover the thing that makes you unique, and use it to differentiate yourself. Express it in everything you do and mind the details. Go beyond the norm by finding creative ways to add value to every brand experience.
Make change.
Catalyze your community with positive action. Be passionate in your beliefs, prescient in your observations, and proactive in your behavior. Stick your neck out, and make a real difference.
Evolve or die.
Size, age, and wealth are no defense against change and no excuse for complacency. Stay alert, stay flexible, stay current, and embrace change.
Understand what others don't.
Observe the world. Be rigorous as you face the facts. Look past conventional wisdom, question everything, and keep on diving until you find a unique perspective.
Be a powerful presence.
Know who you are, what you stand for, and what makes you different. Create a distinct position through your products and practices, and use design to tell the world. In all your actions, be authentic -- use your own voice, your own words, and your own style.
Be relevant.
Listen. Observe. Pay attention to the needs and aspirations of others, and strive to fulfill them -- but only promise what you know you can deliver. Make compassion and responsiveness your hidden agenda.
Distinguish yourself.
Discover the thing that makes you unique, and use it to differentiate yourself. Express it in everything you do and mind the details. Go beyond the norm by finding creative ways to add value to every brand experience.
Make change.
Catalyze your community with positive action. Be passionate in your beliefs, prescient in your observations, and proactive in your behavior. Stick your neck out, and make a real difference.
Evolve or die.
Size, age, and wealth are no defense against change and no excuse for complacency. Stay alert, stay flexible, stay current, and embrace change.
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